If you lookout for a web hosting service then you won't be shocked to find the words "unlimited features" in the packages provided by hosting providers. There are numerous companies that can offer their customers huge resources, but only a small number of customers are able to make full use of the resources offered to them.
Like in any other industry it is inevitable that there are big players that control the sales while another group of players are less successful in sales. Similar to the rule of 80/20. Thus, many hosting providers use 'unlimited features' because they have to. Instead of competing with the ones that offer more or less features, they prefer to say that they have all the features. If you need more or less resources, things can be done with just a click of a button on the website's control panel. With no extra or special work needed for it, providers have no hesitation at all to offer unlimited resources. As more and more companies are taking this approach however, they must be competitive in order to attract more clients. They will have to offer extra features like Ruby on Rails in order to stay ahead of the pack.
It used to be something that users were weary of when it comes to unlimited resources, as they fear that providers run on a low-end hardware, which could affect the performance of their websites. It used to be an issue but free minecraft server now with the low cost of hardware, things are different. The performance of websites is not going to be affected. This is due to the improve technology making things better than ever before. In very little time the majority of web hosting providers will be offering unlimited resources since it will be the norm in the industry. Any company that do not offer this will be excluded.
Now, you know why the providers are all creating these kinds of plans. It is a need for change in the market. If they do not offer their customers with the best possible service, they'll go out of business. So, they must provide unlimited resources to remain competitive. Therefore, we can be sure that all companies will be offering this kind of package in the near future.